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Investment Visual

CRM

Salesforce, Inc.

$217.84+0.27 (+0.12%)Close Nov 13, 2026

Backtest CRM

Insider trading

12 months to Oct 23, 2026
Net sold
$9.68M
Sales less buys
Bought
$27.5M
3 insiders
Sold
$37.2M
4 insiders · $35.1M in plan sales
Latest buy
Sep 18, 2026
David Blair Kirk

Buys and sales on the price

Since 2004

By period

Open-market trades
Trades3 months12 monthsSince 2004
Buys1543
Sales1108,321
Plan sales087,067
Shares bought4,1764.18K107,253107K1,185,9651.19M
Shares sold4,5004.50K156,677157K149,030,914149M
Net shares−324−324−49,424−49.4K−147,844,949−148M
Net value−$173K−$9.68M−$14.2B

Insiders

Insider12 monthsShares held
Marc Benioff
Chair and CEO, Director
−<0.1%
22,041,486
G. Mason Morfit
Director
+1.5%
2,994,509
as of Dec 8, 2025
Parker Harris
Co-Founder, Director
−7.0%
1,941,945
Srinivas Tallapragada
Chief Eng/Cust Success Officer
—
71,067
Robin L. Washington
President and COFO, Director
—
49,750

Trades

8,364 trades since 2004
TypeInsiderRoleSharesPriceHeld after
Sep 18, 2026Buy
David Blair KirkDirector
Director
Director
4,176
at $239.33
$239.33$999K
+28.7%
Changed by trades not shown: 18.7K after
Changed by trades not shown: 18,748
Sep 4, 2026Sale
Craig ConwayDirector
Director
Director
4,500
at $260.61
$260.61$1.17M
−45.3%
5.44K after
5,437
Mar 19, 2026Buy
Laura AlberDirector
Director
Director
2,571
at $194.58
$194.58$500K
+36.9%
9.53K after
9,530
Mar 18, 2026Buy
David Blair KirkDirector
Director
Director
2,570
at $194.62
$194.62$500K
+23.1%
Changed by trades not shown: 13.7K after
Changed by trades not shown: 13,689
Jan 14, 2026Sale
Neelie KroesDirector
Director
Director
3,893
at $238.70
$238.70$929K
−34.8%
7.30K after
7,299
Dec 17, 2025Buy
David Blair KirkDirector
Director
Director
1,936
at $258.64
$258.64$501K
+22.1%
10.7K after
10,677
Dec 5, 2025Buy
G. Mason MorfitDirector
Director
Director
96,000
at $260.58
$260.58$25.0M
+3.3%
2.99M after
2,994,509
Dec 2, 2025Plan sale
Parker HarrisCo-Founder and CTO, Slack, Director
Co-Founder and CTO, Slack, Director
Co-Founder and CTO, Slack, Director
134,662
at $234.70
$234.70$31.6M
−6.5%
1.93M after
1,932,245
Nov 3, 2025Plan sale
Marc BenioffChair and CEO, Director
Chair and CEO, Director
Chair and CEO, Director
122
at $259.00
$259.00$31.6K
−<0.1%
Changed by trades not shown: 22.0M after
Changed by trades not shown: 22,018,571
Oct 31, 2025Plan sale
Marc BenioffChair and CEO, Director
Chair and CEO, Director
Chair and CEO, Director
2,250
at $258.20
$258.20$581K
−<0.1%
22.0M after
22,018,571
  • David Blair Kirk$999K
    Sep 18, 2026 · Buy4,176 at $239.33
    Director+28.7% of holdings, Changed by trades not shown: 18.7K after
  • Craig Conway$1.17M
    Sep 4, 2026 · Sale4,500 at $260.61
    Director−45.3% of holdings, 5.44K after
  • Laura Alber$500K
    Mar 19, 2026 · Buy2,571 at $194.58
    Director+36.9% of holdings, 9.53K after
  • David Blair Kirk$500K
    Mar 18, 2026 · Buy2,570 at $194.62
    Director+23.1% of holdings, Changed by trades not shown: 13.7K after
  • Neelie Kroes$929K
    Jan 14, 2026 · Sale3,893 at $238.70
    Director−34.8% of holdings, 7.30K after
  • David Blair Kirk$501K
    Dec 17, 2025 · Buy1,936 at $258.64
    Director+22.1% of holdings, 10.7K after
  • G. Mason Morfit$25.0M
    Dec 5, 2025 · Buy96,000 at $260.58
    Director+3.3% of holdings, 2.99M after
  • Parker Harris$31.6M
    Dec 2, 2025 · Plan sale134,662 at $234.70
    Co-Founder and CTO, Slack, Director−6.5% of holdings, 1.93M after
  • Marc Benioff$31.6K
    Nov 3, 2025 · Plan sale122 at $259.00
    Chair and CEO, Director−<0.1% of holdings, Changed by trades not shown: 22.0M after
  • Marc Benioff$581K
    Oct 31, 2025 · Plan sale2,250 at $258.20
    Chair and CEO, Director−<0.1% of holdings, 22.0M after