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Investment Visual

NOW

ServiceNow, Inc.

$102.25+1.59 (+1.58%)Close Nov 13, 2026

Backtest NOW

Insider trading

12 months to Nov 10, 2026
Net sold
$6.00M
Sales less buys
Bought
$3.00M
William R. McDermott
Sold
$9.00M
10 insiders · $5.42M in plan sales
Latest buy
Nov 8, 2021
Dennis Woodside

Buys and sales on the price

Since 2012

By period

Open-market trades
Trades3 months12 monthsSince 2012
Buys016
Sales5281,105
Plan sales321795
Shares bought0028,68228.7K1,804,6671.80M
Shares sold15,37015.4K76,58376.6K394,831,940395M
Net shares−15,370−15.4K−47,901−47.9K−393,027,273−393M
Net value−$2.07M−$6.00M−$62.1B

Insiders

Insider12 monthsShares held
Frederic B. Luddy
Director
—
773,420
William R. McDermott
Chairman & CEO, Director
+46.6%
212,662
Gina Mastantuono
President and CFO
−6.6%
111,082
Amit Zavery
President, CPO and COO
—
90,727
Paul Edward Chamberlain
Director
−17.6%
43,990

Trades

1,111 trades since 2012
TypeInsiderRoleSharesPriceHeld after
Nov 9, 2026Plan sale
Jacqueline P. CanneyChief People & AI Enblmt. Off.
Chief People & AI Enblmt. Off.
Chief People & AI Enblmt. Off.
1,289
at $101.70
$101.70$131K
−4.1%
Changed by trades not shown: 30.0K after
Changed by trades not shown: 30,042
Aug 31, 2026Sale
Paul FippsPresident, Global Customer Ops
President, Global Customer Ops
President, Global Customer Ops
2,034
at $147.87
$147.87$301K
−10.0%
Changed by trades not shown: 18.3K after
Changed by trades not shown: 18,305
Aug 28, 2026Plan sale
Jacqueline P. CanneyChief People & AI Enblmt. Off.
Chief People & AI Enblmt. Off.
Chief People & AI Enblmt. Off.
7,847
at $138.00
$138.00$1.08M
−20.7%
30.0K after
30,042
Aug 27, 2026Sale
Paul Edward ChamberlainDirector
Director
Director
2,700
at $135.50
$135.50$366K
−5.8%
44.0K after
43,990
Aug 13, 2026Plan sale
Paul Edward ChamberlainDirector
Director
Director
1,500
at $125.60
$125.60$188K
−3.1%
Changed by trades not shown: 46.7K after
Changed by trades not shown: 46,690
May 28, 2026Sale
Teresa BriggsDirector
Director
Director
1,595
at $108.70
$108.70$173K
−12.7%
11.0K after
11,010
May 18, 2026Plan sale
Paul FippsPresident, Global Customer Ops
President, Global Customer Ops
President, Global Customer Ops
1,048
at $98.51
$98.51$103K
−8.0%
Changed by trades not shown: 12.1K after
Changed by trades not shown: 12,072
May 14, 2026Plan sale
Paul Edward ChamberlainDirector
Director
Director
1,500
at $87.23
$87.23$131K
−3.2%
44.9K after
44,930
May 14, 2026Sale
Anita M. SandsDirector
Director
Director
16,445
at $90.14
$90.14$1.48M
−35.3%
30.1K after
30,090
May 8, 2026Plan sale
Paul FippsPresident, Global Customer Ops
President, Global Customer Ops
President, Global Customer Ops
151
at $90.47
$90.47$13.7K
−1.8%
8.14K after
8,144
  • Jacqueline P. Canney$131K
    Nov 9, 2026 · Plan sale1,289 at $101.70
    Chief People & AI Enblmt. Off.−4.1% of holdings, Changed by trades not shown: 30.0K after
  • Paul Fipps$301K
    Aug 31, 2026 · Sale2,034 at $147.87
    President, Global Customer Ops−10.0% of holdings, Changed by trades not shown: 18.3K after
  • Jacqueline P. Canney$1.08M
    Aug 28, 2026 · Plan sale7,847 at $138.00
    Chief People & AI Enblmt. Off.−20.7% of holdings, 30.0K after
  • Paul Edward Chamberlain$366K
    Aug 27, 2026 · Sale2,700 at $135.50
    Director−5.8% of holdings, 44.0K after
  • Paul Edward Chamberlain$188K
    Aug 13, 2026 · Plan sale1,500 at $125.60
    Director−3.1% of holdings, Changed by trades not shown: 46.7K after
  • Teresa Briggs$173K
    May 28, 2026 · Sale1,595 at $108.70
    Director−12.7% of holdings, 11.0K after
  • Paul Fipps$103K
    May 18, 2026 · Plan sale1,048 at $98.51
    President, Global Customer Ops−8.0% of holdings, Changed by trades not shown: 12.1K after
  • Paul Edward Chamberlain$131K
    May 14, 2026 · Plan sale1,500 at $87.23
    Director−3.2% of holdings, 44.9K after
  • Anita M. Sands$1.48M
    May 14, 2026 · Sale16,445 at $90.14
    Director−35.3% of holdings, 30.1K after
  • Paul Fipps$13.7K
    May 8, 2026 · Plan sale151 at $90.47
    President, Global Customer Ops−1.8% of holdings, 8.14K after